CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) by Chris Fill, Graham Hughes

CIM Coursebook 06 07 Marketing Communications (Cim Coursebook)



Download CIM Coursebook 06 07 Marketing Communications (Cim Coursebook)




CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) Chris Fill, Graham Hughes
Language: English
Page: 318
Format: pdf
ISBN: 0750680105, 9780080501222
Publisher:

From the Back Cover

Elsevier/Butterworth-Heinemann¡¦s 2006/07 CIM Course books are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year¡¦s CIM marketing course!

"Elsevier/Butterworth-Heinemann's CIM Coursebooks are an important learning aid and add value to the delivery of our marketing qualifications programmes. They are key to success for both assignment and exam-based courses, offering a logical and clearly defined structure and content. The practical application and understanding of marketing theory and concepts are greatly enhanced by this highly recommended series of texts."

Pat Mani, Manager, CIM Academy, Moor Hall, UK

"Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation."

Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates.

fá Reviewed and Approved by the Chartered Institute of Marketing

fá Co-written by the CIM Senior Examiner for the Marketing Communications module to guide you through the 2006-2007 syllabus
fá Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
fá Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

MarketingOnline

Interactive, flexible and accessible any time, any place, MarketingOnline is a unique online learning resource designed specifically for CIM students.

Marketing Communications is written by Graham Hughes, CIM Senior Examiner for the Integrated Marketing Communications Module, and Principal Lecturer in Marketing, Leeds Business School; and Chris Fill, CIM Senior Examiner for the Marketing Communications module; Director of Studies: Marketing Programmes, University of Portsmouth; and former CIM Senior Examiner for the Integrated Marketing Communications module.

Accelerate the learning curve!
www.marketingonline.co.uk

About the Author

After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing Communications for a number of years and is now Senior Examiner for this module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education. He has presented a number of conference papers and made contributions to texts in the marketing communications field.
MORE EBOOKS:
The Ultimate Guide to Trail Running, 2nd: Everything You Need to Know About Equipment * Finding Trails * Nutrition * Hill Strategy * Racing * Avoiding Injury * Training * Weather * Safety download pdf
Download ebook: Cheat: A Man's Guide to Infidelity







Tags: CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) ebook pdf djvu epub
CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) download pdf epub djvu
Download CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) free ebook pdf
Read CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) online book
CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) cheap ebook for kindle and nook
CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) download book
Chris Fill, Graham Hughes ebooks
CIM Coursebook 06 07 Marketing Communications (Cim Coursebook) download pdf rapidshare mediafire fileserve 4shared torrent